After finishing the last day of Sustainability Inspired Innovation and Design, I’m sitting down to write my very last blog post: a reflection on the class itself. To do this, I’ll be highlighting the three course objectives listed below: Understand the issues and opportunities related to product/service sustainability, especially within the context of innovation […]
Evaluation Reflections
April 10, 2019 by ·
So far, the evaluate phase has been the most challenging for me. I think part of it was the need to balance openly getting feedback over trying to defend (what I thought was) a good idea. I’m a big proponent of falling in love with the problem and not the solution, but it is easier […]
Prototyping Reflections
April 3, 2019 by ·
Our prototyping is so far taking two forms: one as a splash page for our sustainability rewards program, and the other as a way to role play as a Delta consumer navigating the new program. So far, our splash page has been fully fleshed out and we’ve gotten key feedback on how we’re presenting our […]
Ideation: what went really well, and what went not as well
March 25, 2019 by ·
Last post I wrote talked about the Define phase of Design Thinking and how it worked in the scheme of our project. Towards the end I started writing about how optimistic I was about Ideation and I can say it was optimism well-placed: my group had a productive (and fun!) time Ideating together, and I’m […]
Reflection on the Define Phase
March 19, 2019 by ·
This go around, I felt very confident about the whole Define phase. It’s a fundamental part of Design Thinking that I’m happy I’m getting to know more about both in and out of the classroom. Part of this confidence has come, I believe, from practice, but a large amount of it has come from the […]
Ideal Airline Design
February 23, 2019 by ·
Good design, for an airline, should result in the passenger feeling comfortable and while not experiencing emotional extremes, such as high stress. Part of this is of course the plane itself: an uncomfortable seat leads to an uncomfortable flight, and surely better food and drink would be appreciated. However, while looking at a journey map […]
The Wise Consumer
February 17, 2019 by ·
I’ve noticed that the “wise consumer” is most likely to spend money on things that they have calculated are worth both the tangible money cost, and the intangible costs and benefits. Worth, to the wise consumer, is not purely derived from monetary value. It also takes into account joy from the purchase, longevity, and how […]
Benefits of the Sustainability Helix
February 12, 2019 by ·
First and foremost, I believe the author of “Design is the Problem” is right: none of the frameworks are inherently bad, and they do quite well when combined. This combination of ideologies is why I think that the Sustainability Helix is one of the better (I don’t like saying “best”) frameworks out there. Pros I […]
Lessons Learned From the Brief Cases
February 6, 2019 by ·
From the Brief Case assignment, I get a sense of conflict. I’m entirely in support of businesses striving towards sustainability – I don’t think I’d be taking this class if that wasn’t my general opinion. However, for much of my life, I’ve generally seen smaller businesses as better in all regards. I’ve preferred local and […]
Dimensions of Wellness
January 24, 2019 by ·
Vocational: rather than just a job, this should encapsulate passion and purpose in life. People should do what they are good at and enjoy, not just in work but in life in general. This general feeling of purpose is why so many people enjoy the idea of mission statements: we as humans want purpose, and […]